What else Malay Linguist can do for you? Think about brand research for your global market. Our principles, "Towering Personalities, towering research for bridging language gap and globalize your product" Branding research has one goal: deliver branding research information that helps you better understand your brand position, and then, to enhance that brand position in the marketplace. In a word, your branding decisions drive branding research. As a well established branding research agency, we deliver customized brand studies that provide direction, insight,and uncover opportunities to strengthen competitive position. We view brand development as a mix of creativity and marketing information to uncover brand positioning opportunities in market spaces often cluttered with brand noise. We manage the creative process recognizing the vastly different mindsets -- creative and analytical -- required for brand positioning success. Branding research studies often begin with Brand Base research, followed by Brand Qualitative research and targeted quantitative Brand Screening Survey studies. • Brand Base Research Here we gauge the landscape evaluating existing available branding research, client and competitive advertising, and brand name architecture. We seek to uncover existing comparative brand equity marketing information and knowledge. As a part of this brand equity discovery process, we conduct far reaching interviews with client management, field sales, product development and customer service staff. We talk to sales people in the channel about their own brand preferences and their perception of customers. We cap off Brand Base Research with an initial round of qualitative depth interviews or focus groups. This qualitative research has a branding and brand name equity focus. We typically include a small sample of client product customers and those loyal to competitor brands. • Brand Qualitative Research We employ a unique qualitative methods. Our typical starting point is a small sample round of depth interviews. In the beginning stages of brand development, this method can be far more useful than focus groups which may come later. Here, we use a non-directive design and style, combined with projective interviewing techniques to uncover buyer motivations and brand perceptions. We do not bombard respondents with a laundry list of questions, but rather, let them talk freely in a wide ranging manner about their brand experience with client brands and competitive brands. We may continue the qualitative exploration with a larger sample using an online qualitative time-extended method which combines both qualitative and quantitative assessments. If certain conditions exist, we may add focus group discussions to the qualitative market research work. • Brand Screening Survey After Brand Generation Round 2, we typically implement a Brand Screening Survey: Test hypotheses developed from the Branding Qualitative Research. These pertain to segmentation, strength of brand and category perceptions, buyer attitudes and beliefs, and product behavior patterns. Screen positioning concepts using concept statements and appeal ratings Screen brand name and communications themes Evaluate linguistic considerations • Creative Development -- Brand Generation We interact with your creative team in the development of concepts and ideas aided by findings of the Creative Branding Research components. We may act as a team participant or contract with you for full management of the creative development process. • Refining Options - Making Decision The narrowed choices are refined and selection made. This process may interact with an additional wave of screening research. • Go-To-Market Plan If our assignment includes assisting with the Market Plan, we act as facilitators and managers in the execution stage in the introductory phase. If the plan includes a live market test, a new advertising campaign, or repositioning, we may design branding, advertising, sales, and product success metrics and methods as a part of your marketing information system.  
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